About PureNorway
Refreshing the Planet, One Can at a Time
PureNorway | Water
About Us
The Norwegians have a strong tradition of taking care and living in harmony with nature. The resources that were given to the nation are carefully being preserved for future generations. Sustainability matters, and behind all decisions of the brand PURENorway we are committed to our slogan: "I CARE".
Join our movement towards a sustainable future, and help us save the sea from plastic pollution. 1% of the turnover related to the brand is donated to clean the ocean from plastic pollution, because we care. By interacting with our brand, you will be part of this movement. Come join us…
We Care
PURENorway is a Nordic and innovative brand inspired by the Norwegian nature and made for people with an active lifestyle. We care about nature and we care about people. Because of this, we have defined criteria that are important to us.
Our water, our cans
Infinitely Recyclable
Aluminum is infinitely recyclable without losing quality or purity.
Keeps Water Cool
Keeps water cool for a longer period, perfect for any adventure.
Pure & Clean
No plastic leeching, as though you are drinking straight from the source.
Is Aluminum Better Than Plastic?
At Pure Norway Water, we believe the future of water should be as clean as the source it comes from.
That's why we offer both still and carbonated water in aluminum canned bottles — a conscious choice designed to protect both quality and the environment.
Aluminum is infinitely recyclable. It can be reused again and again without losing strength or purity. Unlike plastic, which degrades each time it's recycled, aluminum retains its integrity forever. In fact, the majority of aluminum ever produced is still in circulation today. That's the kind of material the planet deserves.
But sustainability is only part of the story.
Aluminum naturally keeps water cooler for longer, preserving the crisp, refreshing taste.
And with no plastic involved, there's no risk of leeching - just clean, untouched water, as if you're drinking straight from the source.
For our carbonated water, aluminum is the perfect protector. It holds pressure efficiently, keeping every bubble intact without requiring heavy plastic packaging. The result is pure refreshment with a lighter environmental footprint.
We didn't choose the easiest route. We chose the responsible one.
Pure water. Protected properly. Still or sparkling.
- PURENorway Water
PURENorway Foundation
By donating 1% of the turnover, PURENorwayFoundation will donate funds directly to projects and organisations that are following our mission of protecting the planet and preserving it for future generations.
Our Contribution to the Sustainable Development Goals
We believe we all have the responsibility to protect the planet for the next generation. Pure Norway wants to do our part by continuously working towards the Sustainable Development Goals (SDGs) defined by the United Nations in order to achieve a better and more sustainable planet within 2030.
As a producer of consumer goods, Pure Norway impacts the Sustainable Development Goals that are related to business practices and production. We are committed to contributing to the change of a better world.
12 Responsible Consumption and Production
Our focus is to make sure of responsible production and consumption of our products. Our factories are carefully selected to ensure a sustainable production process. Ongoing communication together with audits and status reports make it possible to adjust procedures and materials used in production to achieve less harmful commissions and more environment friendly materials.
We also focus on using environment friendly and recycled materials in our products in order to prevent unnecessary waste and nature harm.
14 Life Below Water
Pure Norway care about nature, especially pure and clean waters and for the life in it. The world's oceans are the source of life and make all organisms develop. Pollutions and plastic waste are vital threats to the oceans marine life and its drive to global systems, and need to be protected.
We will try to reach this goal by funding Pure Norway Foundation. A percentage of the income of Pure Norway products goes to Pure Norway Foundation that works to clean the coastline of Norway.
16 Peace, Justice and Strong Institutions
It is important for us that everyone that are connected to our products are treated with respect and dignity, including fabric workers as well as administrative staff. Pure Norway have standards to ensure ethical working conditions such as health and safety, deviation from child labor, involuntary labor, coercion, harassment and discrimination.